Forrester Research Cites Merkle a Leader in Enterprise Database Marketing
Merkle President and CEO, David Williams, said, “We are particularly proud of our progress in becoming a true strategic partner to our clients; one that is relevant to their entire marketing enterprise and not just an implementer of marketing services.”
AdAge Magazine Ranks Merkle Among World's Largest Marketing Agency
In 2007, Merkle’s revenue totaled nearly $181 million, which represents a 21% growth rate from the previous year. This revenue places Merkle in the number 7 slot on Advertising Age’s Top 50 Direct Marketing Agencies list. Merkle also ranks number 13 among the Top 50 U.S. Marketing Services Agencies.
Optimizing Data Content to Improve Marketing Performance
The time has come for data providers to pursue a new approach born from the intersection of analytics and data content with the goal of improving marketing performance.
Good things happen when you apply yourself.
You’ll never get the jobs you don’t apply for. So be bold, be confident, and know that we both want the same thing: a perfect match.
Merkle is always looking for the best and the brightest applicants. We take them from every background: marketing, technology, consulting, creative, and more. Why? Because we know it takes different perspectives to innovate, evolve and succeed.
Dell CMO, Mark Jarvis, keynote at the 2008 Merkle's DbM Executive Summit
"The big, direct thing for the future for Dell is our information advantage that we gain from talking to our every day.
At the present time, we're having about 5 million conversations with our customers either online or on the phone or in person every day, and that gives us massive amounts of information . . ."
DirecTVMerkle developed advanced statistical models to increase DIRECTV’s marketable universe and mail volume while reducing the cost to acquire new customers.
Royal Caribbean InternationalMerkle was hired to review their existing targeting model inventory and develop new models to target customers for upsell. Merkle is currently assisting in the testing of a new campaign infrastructure.
BlockbusterMerkle provides channel strategy, program design and development, creative services, production management, campaign deployment and related reporting and analysis for the BLOCKBUSTER email channel.
Arthritis FoundationThe Arthritis Foundation hired Merkle to increase their membership numbers and donor contributions via direct marketing support, including strategic consulting, database development, creative work, and analytic evaluation.
Procter & GambleMerkle delivered a customized Marketing Knowledge Center designed and built to manage many aspects of P&Gs opt-in, multi-channel direct-to-consumer marketing campaigns in North America.
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